Halls is teaming up with EA Games for a new on-pack promotion.
On-pack codes will give consumers the chance to logon to a website and win a Samsung Galaxy S4 16GB smartphone – or one of one million free EA Games Android downloads worth £5 from the Google Play Store.
The Halls brand will be supported by a £1.2m marketing investment in 2014, including TV and VOD, outdoor, social media and PR activity, helping retailers to drive sales outside the traditional cough and cold season
Sally Barton, senior brand manager for Halls, said: “This is a promotion that our consumers will love – we’re adding something fresh to their day with a fantastic new game to play, or even a brand new Samsung phone.
“This is part of our ongoing drive to keeps Halls relevant all year round, which is great news for the brand, for the category and for retailers – there is huge potential for sales growth as consumers see the benefits of Halls outside the traditional cough and flu season. We’d advise retailers to ensure they have stocked up in advance of the promotion to help drive impulse purchases and make the most of the opportunity.”