KP Snacks has launched McCoy’s Fire Pit Sizzlers – a new range of crisps that it describes as delivering a superior taste for the perfect male snack.

McCoy’s Fire Pit Sizzlers come in three flavours tapping into the growing food trend for American-style, fire-based cooking and dining: Hickory Smoked BBQ Ribs, Buffalo Chicken Wings and Grilled Cheese.

KP says it is confident the new flavours will appeal to McCoy’s loyal male audience, and follows the introduction of the McCoy’s Ultimate range earlier this year – already worth £2.6m.

George Johnston, marketing director at KP Snacks, commented: “We understand the importance of leading the category, keeping things fresh and continuing to develop new flavours which we know will be a hit with our consumers.

“McCoy’s Fire Pit Sizzlers are the perfect snack to enjoy on-the-go or at home, watching the many big sporting occasions and events this summer.”

McCoy’s Fire Pit Sizzlers are available now in two six-pack multi-packs (variety and 6 x Smoked BBQ Ribs) with an RRP of £2.09.

0845 601 7583