Mondelēz International is bringing back Graham, the dancing passport control officer, in a new burst of TV advertising for Cadbury Dairy Milk LU and Ritz.

The advert centres around Graham, a passport control officer, who is sitting bored and alone in his booth waiting for passengers to arrive when he reaches for an afternoon treat. As he begins to eat his Cadbury Dairy Milk Ritz, he dances around the airport in his Cadbury purple shoes.

The advert is part of a £7.5m UK marketing investment in 2014, including PR, digital and sampling activity.

Matthew Williams, marketing director at Cadbury, said: “The campaign really demonstrates the spontaneous joy a bar of Cadbury Dairy Milk Ritz or LU can bring to your afternoon, which we’ve brought to life through the new TV advert. Everyone relates to the feeling of that afternoon slump at work, and sometimes only the great taste of Cadbury Dairy Milk Ritz or LU can help.”

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