Walkers has unveiled the six flavours that consumers will be able to vote for in this year’s round of the ‘Do Us a Flavour’ competition.
After receiving 1.2 million entries, Walkers has selected:
• Ranch Racoon
• Chip Shop Chicken Curry
• Hot Dog with Tomato Ketchup
• Pulled Pork in a Sticky BBQ Sauce
• Cheesy Beans on Toast
• Sizzling Steak Fajita
Walkers re-launched the ‘Do Us a Flavour’ campaign in January this year kicking off a nationwide search to find new flavour combinations. Entries closed in March and now voting opens to the public until mid October, when the £1m prize winner will be announced and the five runners up will each receive £10,000.
Commenting on the competition, Lee-Teng Chung, Walkers marketing manager, said: “It’s clear Do Us a Flavour has sparked the nation’s imagination this year. There’s been an incredible number of entries including countless weird and wonderful suggestions like Piri Piri Pigeon with Sour Cream, Roast Pork and Toffee Apple, Afternoon Tea, and Cheese and Cucumber. We’re really excited to see which of the six finalists will be crowned the winner and walk away with the amazing £1m prize. It’s now in the hands of our shoppers.
“The voting stage kicks off now and runs until 17th October. With the competition already proving to be extremely popular with consumers, retailers should make the most of this opportunity and stock the ‘limited edition’ final flavours to maximise sales while they can.”
The Walkers ‘Do Us a Flavour’ final packs will be available in individual 40g bags (RRP £0.70p), two 6 packs (RRP £2.06) and two 20 packs (RRP £5.29). The competition will be supported by marketing campaign including in-store, online and on TV to encourage the nation to vote for their favourite flavour.
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