Swizzels has extended its Love Hearts range with the launch of a 10p roll, available in display outers of 60. Rolls contain classic messages such as ’I love you’, ’Be mine’ and ’Hug me’ as well as more modern additions including ’#selfie’ and ’Tweet me’. Swizzels marketing manager Louise Heslop said: "Love Hearts is one of our strongest and most recognisable brands and we are always looking for new ways to meet our consumers’ needs. The 10p Love Hearts roll offers portion control and is perfect for an inexpensive impulse buy or pocket money treat."
The company’s 10p range includes Drumstick lollies and Refresher chew bars.
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