McVitie’s Cake Company (MCC) is aiming to help retailers make the most of the sales opportunities presented by Halloween and Bonfire Night with a selection of seasonal product launches.

For Halloween, MCC is bringing its spooky McVitie’s Jaffa Cakes bars back. On-shelf from early September, the spooky orange and lemon & slime cake bars will be available at a promotional price of £1.

Last year, the Bonfire cake market grew by 15%, which was largely driven by the Tate & Lyle Bonfire Cake range, comprising Bonfire Toffee Cake and the Sticky Toffee Apple Cake.

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