Shloer Celebration Pink Fizz and Celebration White Bubbly are described as "two new premium celebration-style soft drinks".

Both Celebration variants have higher carbonation levels than the lightly sparkling original Shloer range. They come packaged in 75cl clear glass bottles featuring natural cork closures in a wire cage and foil. They have a rrp of £2.99 per bottle, and there are six bottles per outer.

The launch is supported via promotions and pos, a consumer PR campaign, and digital activity. Shloer Celebration will also benefit from the halo effect of the £16m marketing spend behind the brand this year.01452 378500