A new £2.5m campaign for Strepsils rolls out this month which includes giving consumers the chance to win tickets to The X-Factor Live final.

Activity will run on TV as well as online and on point of sale, and will focus on educating consumers about the benefits of Strepsils over sweets for effective sore throat relief.

Once The X-Factor element ends in mid November, the campaign will go on to promote the effective combined benefits of Strepsils Extra Strength for severe sore throats.

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