Mars Chocolate’s Sweet Sundays promotion is returning this month. The company says that last year the campaign, which gives away free cinema tickets, attracted 37% more new shoppers to the Mars brand. This year more cinemas are involved and consumers can use mobile technology to redeem tickets. Sweet Sundays offers consumers a free cinema ticket with the purchase of four core-size or two large-size special packs across Mars’ bite size portfolio.
The promotion, fronted by the red and yellow M&M’s characters, will run until November 8.