Imperial Tobacco is launching Lambert & Butler (L&B) blue superkings 19s in both full flavour and smooth variants from mid-September. This follows the launch of L&B blue king size cigarettes earlier this year. L&B blue superkings, with a recommended retail price of £6.79, are intended to provide value to consumers while maintaining strong trade margins. Price-marked packs (at £6.55) will also be available while stocks last. Rebecca Ivey, brand manager for L&B, commented: "Since its launch earlier this year L&B blue has gone from strength to strength, already achieving a 1.4% market share in its first six months.
"L&B blue superkings are designed to appeal to smokers who previously haven’t been able to afford a product from the L&B family."
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