Interbrew UK has signed a £10m sponsorship deal that takes the Stella Artois Tennis Championships into a new era by extending its alliance for a further five years till 2010.

“During the past 25 years the tournament has been a key factor in driving the success of Stella Artois, which has become the number one alcoholic drinks brand in the take-home market,” said Callum MacKay, head of media and marketing services, Interbrew. “The extension will provide a firm foundation to generate further growth.”

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