The ’purple one’ from Quality Street is now available as a limited-edition countline bar. The launch of the 65p My Purple Bar is backed by a £1m media investment including a six-sheet poster campaign running outside convenience stores. Packs pay tribute to the heritage of the Quality Street brand, which is 75 years old this year. Despite its age, the brand continues to sell well. Over the past year, total brand value has risen by 14% to £98m (IRI data).
Meanwhile, Kit Kat Pop Choc, which was launched in March, is now available in a treat-size 40g bag with a recommended retail price of 54p. This latest development from Kit Kat follows a successful year for the brand, with sales up 5%, making it worth £204m (IRI data).
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