United Biscuits has launched a new range of £1 price-marked packs (PMPs) for McVitie’s Slices and Flapjacks. The PMPs are available across four variants: Hobnob Chocolate Flapjacks, Chocolate Digestive Slices, Digestive Caramel Slices and Hobnob Chocolate Tiffin Slices.
As part of the launch, the range will feature improved packaging aligned to the new McVitie’s masterbrand design, which looks to simplify the consumer shopping experience and ensure products stand out on shelf.
The PMP range will be supported by POS displays and branded shippers in-store.
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