JTI is introducing three limited-edition seasonal pack designs for Silk Cut, its lower-tar premium cigarette brand. The designs feature acorns, leaves and an ice cube. They are currently being rolled out nationally across packs of Silk Cut purple, blue and silver 20s and will be available for four weeks only, while stocks last.
According to Nielsen data, the premium cigarette sector currently accounts for 24% of the market and provides retailers with the opportunity for generous profit margins. Silk Cut’s share of this sector, which currently stands at 18.7%, has grown every year for the past eight years.
Apparently on average, a pack of Silk Cut generates about two-thirds more profit for the trade than that of a value brand.