Mars is launching three limited-edition Snickers called More Caramel, More Choc and More Nuts, with the nuts one replacing original Snickers for a limited time.
The activity is supported by a £3m media spend including an in-store campaign entitled ’Who Are You When You’re Hungry?’, driven by point-of-sale material, including dumpbins.
Tony Lorman, retail excellence director at Mars, said: "This is the first time that we are launching three limited-edition bars together. With added support from a new ad campaign, there is a big opportunity for retailers to use in-store display to drive consumer excitement." 01844 262517
www.mars.com
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