Sterling has now been the UK’s best-selling cigarette for four years running, with retail sales totalling £1.5bn, according to the latest sales statistics from Nielsen.

Sterling was launched in 2006, and has been the UK’s number one cigarette brand since June 2012. To celebrate its 10th anniversary, JTI is offering retailers the chance to win an iWatch and an outer of Sterling Dual stock. To take part, retailers should visit the JTI Advance website and play the Sterling ’Catch the Capsule’ game. The competition closes on September 28.

Andy Stevens, JTI head of sales, commented:

"As we celebrate 10 successful years of driving tobacco sales, retailers should look to stock the full Sterling range to capitalise on the growing trend for value and maximise profits from the category."

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