Cadbury Trebor Bassett (CTB) has extended its Jelly Babies range for the first time since the sweet’s launch in 1918.
The two new lines are Milky Babies and Fruity Babies, both of which are made with natural colours, natural flavours and milk or fruit juice. Rrp is £1.50. The launch is backed by a £2.7m campaign.
Mike Tipping, head of customer relations for CTB, expects the new sweets to quickly become firm favourites with consumers.
0870 191 7343.