United Biscuits UK (UBUK) has launched Mini Cheddars Morso’s in 150g bags, aimed at the adult sharing market. Available in three flavours, Morsos are bite-sized cheese biscuits with a light and flaky texture, topped with cheese sprinkles.
Meanwhile, the brand’s core ranges have been re-formulated to address growing health concerns. Mini Cheddars Original will now contain 30% less saturated fat and 10% less sodium, as well as no MSG or artificial colours, flavours or preservatives. All other flavours and the Crinklys range will also be reduced in fat by 30% and 40% respectively. UBUK is investing £1.5m to support the relaunch. Bold new packaging will communicate the nutritional benefits.
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