Unilever has announced a first-time collaboration with Ferrero to bring Kinder and Kinder Bueno Ice Cream to the UK, following a launch in Europe last year.
The two new ice cream ranges include three Kinder Ice Cream products that are set to drive value into the kids’ ice cream segment, in addition to a Kinder Bueno Ice Cream Cone aimed at adults.
Kinder Ice Cream Stick, Kinder Ice Cream Sandwich and Kinder Joy Ice Cream are all 100 calories or less and made with fresh milk and high-quality ingredients. Each variant comes in small portion sizes, with packs featuring Unilever’s ‘Responsibly Made For Kids’ logo, to help families make the right choice when it comes to enjoying a tasty treat as part of a balanced diet.
Noel Clarke, vice president for refreshment, Unilever UK, commented: “This is an extremely exciting time for ice cream, with the category growing by almost 20% year-on-year. Now that the countdown to summer is officially on, we can’t wait to launch Kinder and Kinder Bueno Ice Creams to satisfy shoppers that are always on the hunt for new and exciting products to try.
“Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category. Well, we’re about to change that by bringing kids not one, but three Kinder Ice Creams to fall in love with.”
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