Varta has invested in a Christmas TV advertising campaign that it expects to reach an audience of more than 18 million consumers during this year’s peak selling period. The ad air across multiple channels including ITV, Channel 4 and Sky 1, as well as on on-demand channels.

The campaign will feature the much-loved ’Max and the Train’ ad, which offers a nostalgic look at Christmas over the decades with Varta at the heart.

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