Walkers has launched its biggest ever on-pack lunch promotion, giving consumers a one in six chance to win a free lunch up to the value of £4.
Walkers has partnered with coupon and voucher services provider, Valassis, enabling consumers to redeem their free lunch in thousands of participating stores nationwide including forecourts.
Promotional packs of Walkers crisps include a ’1 in 6 wins a free lunch’ on-pack flash and a unique 12-digit code.
Consumers have to enter their code on the Walkers website to find out if they are a winner. The activity will be heavily supported by TV, digital and in-store support.
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