Walkers is entering the new popped snacks segment with the launch of Walkers Pops an ’air popped’ snack that’s described as "full on taste" yet contains 50% less fat than Walkers standard crisps. Available this month, the snacks are made using a high-pressure cooking method that ’pops’ the potato chips without having to fry them. There are three flavours: original, melted cheese & crispy bacon and sour cream & onion.

The launch will be supported by a substantial marketing campaign, including TV advertising.

Walkers is producing 29,000 stackers for impulse retailers to provide eye-catching displays for the single 23g packs, which retail at 63p.

0118 930 6666