JTI is bringing Winston, its number one global flagship brand, to the UK. According to Euromonitor data, Winston is the world’s number two best-selling cigarette so JTI reckons it has great potential in the UK. It is available now in the Greater London area.

Jeremy Blackburn, JTI’s head of communications, says according to Nielsen data, American blend cigarettes are twice as popular in London compared with the rest of the UK. The cigarettes are described as a ’premium quality American blend’ and are being launched in the UK into the mid-price sector.

They come in ’innovative round-cornered packs’ and are available in king size red and king size blue 20s, rrp £4.92.

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