Nestlé Confectionery is tapping into the protein trend with the launch of the Yorkie Pro protein enriched bar. Each 42g bar contains 10g of protein from protein-enriched milk chocolate and wheat protein crispies. Rrp is £1.50. Retailers are recommended to display it off-shelf at launch in order to capture shoppers attention, and position on the main confectionery fixture in the long term.
0800 6378 5385www.nestle.co.uk
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