For the first time in a decade, M&M’s is expanding its crew with the introduction of a new character and ’spokescandy’ – Purple.
Designed to represent acceptance and inclusivity, Purple joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities.
“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” said Jane Hwang, global vice president at Mars Wrigley.
Purple made her debut with a music single and video entitled: “I’m Just Gonna Be Me”. It is available on major music streaming platforms to support inclusive arts and entertainment. For every stream, a one dollar donation (up to $500,000) will be made to charity Sing for Hop