Coca-Cola Europacific Partners Great Britain (CCEP) has launched a new campaign for Jack Daniel’s & Coca-Cola – with and without sugar – called Born Ready To Reunite with Your Crew.
The activity gives consumers the chance to win £500 gig vouchers while convenience store retailers can win a share of £2,000 to treat their ‘Convenience Store Crew’ to a summer social.
To enter the free prize draw, which runs until the end of July, consumers need to go to the Coke website.
Meanwhile, convenience retailers who stock Jack Daniel’s & Coca-Cola are invited to take a photo of the variants on their fixture and text it to 07470001001 to enter a draw. Full terms and conditions are available at My.CCEP.com.
One winner will be selected at random each week and will receive £250 cash to put towards a summer social occasion for their ‘Convenience Store Crew’. The eight weekly winners will also be sent a pack of exclusive Jack Daniel’s & Coca Cola branded merchandise including hoodies, T-shirts and can coolers.
Convenience retailers can request Jack Daniel’s & Coca Cola branded clip strips, chiller shelf trays and digital assets from My.CCEP.com.
The promotion will be supported by digital marketing activity which includes social media, advertising on Spotify and Live Nation, and influencer activity to drive engagement. There will also be sampling in parks and recreational spaces throughout the summer.
Jack Daniel’s & Coca-Cola and Jack Daniel’s & Coca-Cola Zero Sugar are also official bar partners at Brighton Pride this August and will be available to purchase across 10 different on-site bars, reaching an audience of around 80,000 festival goers.
Elaine Maher, associate director, alcohol ready-to-drink (ARTD) at CCEP, said: “With 70% of ARTDs being consumed within two hours of purchase(BEACH data), convenience is such an important channel and why we were keen to reward convenience retailers for stocking Jack Daniel’s & Coca-Cola. We look forward to seeing our variants and eye-catching branded pos materials on shelf and how the winning retailers use the prize fund for get-togethers with their convenience store crew.”
The Jack Daniel’s & Coca-Cola ARTD range has generated nearly £34m-worth of sales since it launched in March 2023, and Jack Daniel’s & Coca-Cola is the largest value SKU in the category (Nielsen).
