Carling FA promo

Carling hopes to build excitement, as the final stages of the FA Cup approach, with a new on-pack promotion and marketing campaign.

From now until April 29, adult consumers can scan a QR code on promotional multipacks of Carling and enter the code displayed on the inside of the sleeve for the chance to win prizes.

These include seats for up to 10 people in the Carling Box at Wembley stadium for the FA Cup final or tickets in the stands which include a one-night stay at a four-star Wembley hotel, as well as Deliveroo vouchers.

The on-pack promotion builds on the launch of Carling’s limited-edition cans in 2023 and is supported by campaign activity under the tag line ‘Made by our Mates’, which is expected to reach 81% of UK adults aged 18-54.

The campaign will see Carling return to cinema screens for the first time in seven years, alongside TV, VOD, out-of-home advertising, paid social media and influencer partnerships, encouraging consumers to pick up promotional packs in-store.

To boost brand awareness around the tournament and help retailers drive sales, Carling is also sponsoring TalkSport’s coverage of the Emirates FA Cup and Adobe Women’s FA Cup.