Cadbury is building on the continued success of its popular Duos format – growing by 17% (Nielsen data) – with the introduction of fresh packaging on the full Duos range.

The new packaging features a clear message on-pack of ‘One for me, One for you’, aiming to grow and capitalise on the sharing opportunity and further demonstrate the value of the Duos proposition to shoppers.

Mondelez says the Duos market is driving real success within the confectionery category, with the format offering a unique sellingpoint to shoppers who are not only choosing Duos for themselves but also sharing them with loved ones. It says the new on-pack messaging is well positioned to help retailers expand into sharing occasions.

View Kidsanapun, Duos lead at Mondelēz International, said: “Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout.

“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to “eat later”. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves”.