Mars Consumer Drinks & Treats is launching the UK’s first M&M’s-branded range of protein products, with the introduction of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars to its portfolio of sports nutrition products.
With 15g of protein and 192 calories, the new M&M’s protein bars will not only offer consumers the taste of their favourite M&M’s products, but also a recipe that targets the growing number of shoppers looking for convenient, on-the-go treats with added protein, according to Michelle Frost, general manager at Mars Consumer Drinks & Treats: “The iconic M&M’s brand is one of most popular names in confectionery, and one that we have always been keen to introduce in a protein bar format. The brand is recognised as fun and animated, which has been incorporated into the both the packaging and marketing narrative, which will feature both Red and Yellow.
“We continue to see all major multiple grocery stores quickly expanding their protein bar ranges, with taste and brand trust playing vital roles in driving increased demand as health and wellbeing continues to be one the fastest-growing trends. Our M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars offer shoppers brand recognition, and an unrivalled level of familiarity and trusted taste.
“This year, we have successfully introduced the Twix brand to our range of protein powders, as well as making Snickers Hi-Protein Peanut Butter a permanent SKU after the initial limited-edition launch proved so popular. We are confident that both M&M’s bars will be in similar demand, and play a key role in the impact Mars continues to have on sales in the grocery and impulse sports nutrition market.