Admedia has announced the fourth phase of the roll-out of Nexus the full motion D-48 screen network across leading motorway service areas.

By the end of March, Admedia Nexus will have increased from 30 to 50 sites, connecting the top 50 conurbations across Britain. In its announcement Admedia said the timing of the expansion would allow advertisers to take advantage of the increase in motorists travelling during the Easter period.

The company said that thanks to more in-depth audience research it has been able to grow its client portfolio and seen ’brilliant’ campaigns utilising the full technical capabilities of the network.

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