Circle K Ireland has announced a partnership with AI-driven personalisation platform specialist, aimed at re-inventing the in-store customer experience. is installing self-service kiosks in 30 Circle K stores, including high-footfall motorway sites Gorey, Athlone and Kill North. The platform is designed to automate the process for customers to provide feedback on their shopping journey and register for a fuel card or for the Play Or Park loyalty programme.

Additional technology will allow Circle K to use AI to recommend relevant products and promotions in real time to their customers as they shop. The system includes self-learnings, allowing it to improve as it goes.

Paul Dixon, senior director of retail sales and operations at Circle K Ireland, said: "We are delighted to partner with to bring a new experience to sites across the country, making Circle K fuel card registration or playing your points easier than ever in store."

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