Costa Express, the on-the-go coffee brand that is part of Costa Coffee, has announced the completion of its 5,000th self-serve coffee bar.
The installation, at Shell Erich-Ollenhauer-Ring, Frankfurt, Germany, means Costa Express is on track to achieve its target of over 8,000 machines by 2020.
The landmark comes less than five years since Whitbread’s £59.5m acquisition of Coffee Nation in March, 2011. Following the acquisition, and after extensive re-branding and technological developments, Costa Express has grown at an average of 70 new self-serve machines every month and been able to export the intelligent self-serve coffee concept to international markets, such as The Netherlands and Denmark, which were previously untapped by the Costa Coffee brand.
Murray McGowan, Costa Express managing director, commented: “Costa Express has enjoyed tremendous growth from 877 machines in 2011 to 5,000 today. We have always been confident that combining our superior technology with the same quality coffee and fresh milk found on the high-street through Costa, the nation’s favourite coffee shop, we would be able to deliver an unbeatable coffee experience to on-the-go customers.
“This milestone 5,000th install proves the consumer demand we’re delighted by the results from multiple international pilots that demonstrate the appeal of the brand in overseas markets away from the mother-brand, showcasing the potential for growth.”
Costa Express has over 4,540 self-serve units in the UK and more than 440 in Europe.