Denby Drinks Company has launched its Ciao Coffee Serving Stations into the convenience sector.

Together with its Mr Slush machines it says it now offers convenience retailers the ultimate hot and cold drinks solution.

Steve Roy, managing director of Denby Drinks Company, commented: “We are delighted at the immediate impact on sales that our symbol stores are enjoying when placing our new generation coffee serving stations. The average being a 400% increase when replacing their simple in-cup coffee solution.

“Retailers who sell just 19 drinks each day are generating additional annual profits in the region of £10,000 and retailers retain all of their profits.”

He claims the drinks serving stations not only offer the highest quality drinks, but also the opportunity to make big margins. With the Mr Slush machine, it is possible to stock a choice of 36 flavours – ranging from traditional style slush, sugar-free, 99% fruit and slush cocktails - and the opportunity for retailers to make 86% POR.

The Ciao Coffee Serving Station provides a premium bean to cup drink using fresh coffee beans, chocolate powder and 100% freeze-dried milk. No fresh milk is required, making it an easy-to-maintain solution.

Customers can choose from a range of coffee blends, including Fair Trade and organic, and there is the opportunity to make 88% POR.

Mr Johal, managing director of Premier Stores, Wakefield, commented: “We were surprised at the immediate impact on sales placing the slush and coffee station had. We’re now enjoying all-time high drink sales. The equipment looks very impactful and the quality of beverages are superb.”

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