EasyCoffee is keen to push its coffee offer to forecourt retailers following a successful pilot stage and eight store openings across the UK. The company’s CEO and co-founder Nathan Lowry said there had been considerable interest from potential franchisees, with the brand planning to open another 200 coffee shops in the next three years and having secured development partnerships with seven franchisees that have committed to delivering 50% of these.
"EasyCoffee offers fantastic value beans-to-cup Fairtrade coffee of its own speciality blend at its coffee stores and vending machines nationally," he explained.
"As well as tie-ups with sister brands easyHotel and easyGym, the brand has partnered with Thorntons to provide a luxury hot chocolate drink at its coffee stores. Its vending machines are located in well-known retail outlets across the UK of different sizes and in a variety of sectors."
Lowry said the coffee brand would compete well on the forecourt with its quality and £1.60 price point. "EasyCoffee vending machines offer a ready-to-go business with no upfront investment and a large support network via Selecta, providing customers with the same quality coffee at a value price as that sold in the EasyCoffee coffee shops."
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