Istobal has redesigned its brand to support its expansion plans, which includes international growth, technology focused on product quality and reliability and being close to consumers with efficient solutions and a pleasant user experience.

Yolanda Tomás, the company’s CEO for product development and marketing, explained that the change responds to the group’s need to ensure effective communication at a multi-national level, and increase the knowledge and recognition of the Istobal brand.

The re-branding is being implemented on all media at the group, including the website. With the new corporate image, Istobal aims to give prominence to the brand name, identifying the design with its corporate values. Red features as the main colour for the company and blue has been replaced by silver as a symbol of innovation and technology.

The type used is also more contemporary, transmitting "flexibility, growth and expansion". The message Vehicle Wash & Care has also been kept.

Tomás said: "Our new mission and new values are reflected in the corporate image change and the concise but strong message we want to get through to all of our audiences: Istobal is at your side, caring for your car."