Ad Lid, a company specialising in adverts on lids for take-out coffee, is hoping to expand its coverage by working with forecourt operators.

The adverts are stuck on the plastic lids with special stickers. The lids are provided by the company, which says forecourt businesses would benefit from association with brand names and possible tie-ins with promotions.

The company offers a full marketing service – everything from identifying target markets to producing and placing advertisements in the right locations.

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