A new television advertising concept is being rolled out on garages in Scotland by Plato Systems, giving retailers the opportunity of an added source of income. The package consists of a 40-inch LCD display screen – on which a series of advertisements is played – mounted externally on the forecourt in an area viewable from all pump locations. Each site owner is paid £2,000 a year, plus all electricity costs.
Mark Bell, the company’s business development manager said: “This advertising medium is the first of its kind in Scotland.We offer high-quality digitally animated graphics with razor-sharp image clarity on high-powered LCD screens. Retailers should call our Business Development team.”