MRH, the number one in Forecourt Trader’s Top 50 Indies, has signed a further five-year contract with Amscreen which will see an upgrade of its existing network of 365 screens in UK forecourts to Amscreen’s 24" screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data.
Andrew Jackson, general manager at MRH Retail, said: "Having worked with Amscreen for some years, we’ve seen the screens provide an invaluable customer messaging platform. With the addition of the new screen format and the OptimEyes technology, we are very happy to continue to work with this excellent product."
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