Card payment company Markadis has launched Mii-Promo, a loyalty scheme tailored to the needs of independent retailers and smaller groups.

Mii-Promo uses customers’ debit and credit cards for registration and operation. Once customers have registered, Mii-Promo allows you to use their card transaction data to build up a profile of them so your business can carry out targeted marketing campaigns supported by Markadis’ retail marketing team.

Adrian Cannon, managing director of Markadis (pictured), said: "By using technology that was previously not available to independents, Mii-Promo generates customer profiles based on activity and then helps the retailer reach out to this profile in a personal way. Markadis’ expertise can drive loyalty, retail spend and frequency of visits."

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