Out-of-home media owner, Admedia is launching its new large-format digital screen network Admedia Nexus across major UK motorway service areas.

It has 16 full-motion D-48 screens, positioned to target millions of drivers using the motorways connecting the UK’s top 20 conurbations.

Admedia said the Nexus screens provide an additional touchpoint, complementing its existing six sheets and A3 washroom panels, enabling advertisers to dominate the motorway service areas nationwide.

It added that Admedia Nexus will be live in time for the busy Easter period when motorway services see a significant increase in footfall. Phil Daniel, Admedia’s managing director of sales and marketing, commented: "We are thrilled to launch the next stage of our digital evolution. Whether brands are looking to target family, motoring or SME audiences, Admedia Nexus captures and interacts with millions of visitors each week through the dominant positioning and flexibility of cutting edge full-motion technology."

Admedia chairman, Johnny Naggar, said: "This network was developed to respond to the market’s calls for dynamic and creative digital solutions."

020 7580 3633www.admedia.co.uk