Retailers with PayPoint look set to benefit from extra mobile top-up sales when Orange launches new content packs that are only available on e-voucher.

Previously Orange pre-payment mobile phone customers could only buy credit using e-top-up cards or by purchasing paper scratchcards but the new deal makes PayPoint the first consumer-branded network to offer Orange e-vouchers.

PayPoint says it’s good news for retailers as the scheme means no sales are lost through lack of available stock.

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