Building on the partnership in 2016-17, delivered wholesaler Palmer & Harvey has reconfirmed its exclusive supplier agreement with click&collect network Parcelly to promote the smartphone-based service across all of its 90,000 retail accounts.

In addition, Parcelly has renewed its agreement with the Costcutter Supermarkets Group, which includes brands such as Simply Fresh, Mace and KwikSave, and now extends across its entire nationwide network of more than 2,600 stores.

Sebastian Steinhauser, CEO and founder of Parcelly, said: “We have achieved outstanding growth into more than 50 cities across the UK in our first year and we are delighted to continue with these successful partnerships. While expanding our network density, we also continue to add new services to the overall product offer, which will be ready to facilitate the upcoming parcel peak in 2017, pre- and post-Black-Friday and Christmas.”

Raul Garcia, head of operations added: “Costcutter and Palmer & Harvey have been pivotal in our operational strategy. Parcelly has been able to leverage these partners’ combined 100+ years of experience in the convenience sector, shaping our in-store processes and app design to minimise pick-up and drop-off times, ultimately driving customer experience.”

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