The fuel price information site PetrolPrices has revamped its platform to become a ’TripAdvisor for forecourts’, by putting data and customer experience at the heart of its offer.
The new-look PetrolPrices app, which was previewed at The Forecourt Show, will crowdsource and collect data on shopper experiences and behaviour. Data collected via the app and regular consumer surveys will be fed into a new Forecourt Manager platform that forecourt owners can access to obtain customer experience insights. The platform can also serve up generic or geo-located marketing solutions to web, app or email, to help brands and retailers drive footfall and sales.
As well as comparing fuel prices for all UK petrol stations across all major fuel types, with up to 50 stations being delivered per search, the refreshed PetrolPrices app will ask drivers visiting a site to check fuel prices and rate their experience there. In return for sharing their ratings, members will earn points that can be converted into rewards.
0844 816 0040www.petrolprices.com