Market Hub Technologies, has joined forces with motorway service area operator Roadchef to deploy its Pulse and Electronic Shelf Label (ESL) technology.

Roadchef is using the technology in all nine of its Spar outlets across its 30 service area locations.

Market Hub’s Pulse connects into Roadchef’s point-of-sale systems and uses advanced algorithms to identify, analyse and monitor key trends in sales, stock and waste.

Its advanced dashboard system tells Roadchef managers how they can optimise revenue, margin and waste reduction and automates the action. When combined with its ESL solution, Market Hub’s Pulse pricing data can be streamed live to the labels on store shelves, providing instant competitor price matching, intra-day pricing and promotion capabilities.

Since implementing the system Roadchef has reported a 10-fold reduction in waste incidents and a 2.6% increase in operating profit in the first seven weeks.

Pulse has also provided greater insight into motorist consumer preferences, enabling Roadchef to maximise the profitability of shelf space. As an example, its Spar outlets now stock three times as many premium biscuits and 50% more pet treats than local Spar stores. The group has also seen 85% growth in healthy snacking products.

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