Textalert.com has launched an SMS marketing solution for small and medium-sized businesses.

Retailers firstly need their customers’ mobile phone numbers. They then log onto www.textalert.com, enter a message, input their customers’ numbers into an online address book and click the send button.

The service operates on a pre-paid credits system and there are no sign-up or subscription charges. The service can be accessed from any PC that’s connected to the internet so no additional software is required.

Chief executive officer of Textalert.com David New said: “Text messaging is the most exciting marketing channel today – it is more effective than direct mail and traditional advertising and far more memorable than email.

“We’ve set out to demystify SMS marketing for small and mid-sized businesses. We’ve made it so simple that no prior knowledge is required and new users can be up and running in two minutes.” Research has shown that there is a 71-96% recall rate to mobile marketing

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