EFR-Group (European Forecourt Retail Group) has chosen Kalibrate Location Solutions as the strategic market planning partner for its 1,200 fuel retail locations in France, The Netherlands and Belgium. Implementation of Location Solutions will allow EFR-Group to assess location performance potential, inform investment strategies and determine how to optimise network performance in challenging markets.

Steve Westwell, EFR-Group CEO, said: "Kalibrate’s edge was its consulting group’s subject matter expertise, which will enable us to leverage the predictive insights from Location Solutions for more actionable market planning."

Bob Stein, president and CEO of Kalibrate stated: "Kalibrate is delighted to join with EFR-Group at this important growth point in its history, bringing our powerful platform and expertise to bear on their market planning."

EFR-Group is owned by venture capital group TDR Capital, which last month agreed to take a minority stake in Top 50 Indie Euro Garages that values the overall business at £1.3bn.

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