Visa card users in the US are now able to make payments on Fitbit’s first smartwatch Fitbit Ionic and the card company says it has plans to roll out the service in the UK.
Eligible cardholders of participating banks will be able to make payments with Fitbit Pay, Fitbit’s new payment function.
To make Visa purchases using the Fitbit Ionic device, users simply load an eligible Visa credit or debit card onto the Fitbit companion app and hold the smartwatch near an NFC-enabled terminal for a simple and secure way to make purchases on the go.
"Visa continues to focus on delivering the tools and technologies that empower our partners to offer safe, secure and convenient payments to consumers via connected devices," said Jim McCarthy, executive vice president of innovation and strategic partnerships at Visa Inc.
"Partnering with Fitbit is another step forward in the growth of the Internet of Things and shows how Visa is enabling companies across the technology industry to help us all move towards a cashless future."
Fitbit Pay provides secure payments through the Visa Token Service. Tokenisation is a payment security technology that replaces card account information, such as account numbers, with a unique digital identifier (token) that is used for payment without exposing a cardholder’s sensitive account information.