The Rollover brand is big in cinemas – Cineworld, for instance, offers them – and they are also sold at 60 football clubs around the UK including nearly a dozen Premiership sides. However, the forecourt sector is an important one for the brand too, so much so that Rollover has increased the number of people in its field sales team. These are the people who will do an initial site visit when a retailer expresses an interest in having Rollover in their store and, once the brand is in situ, will follow up with regular store visits to support the site and check on compliance.