Protein bar brand Fulfil says taste is paramount to the consumer when choosing healthier snacks and that is why it aims to deliver great taste across all of its products. Its commitment to taste is working, with IRI data showing Fulfil is the number one contributor to growth in protein bars in the forecourt and travel channel, with sales growing +119% year-on-year.
For 2023, there are two new additions to the 55g bar range: White Chocolate Peanut and Dark Salted Caramel. Each bar contains 20g of protein, is low in sugar and also contains nine vitamins that contribute to 30% of the recommended daily allowances.
Fulfil says these new 55g additions are designed to meet the bigger ‘eat and fuel’ mission and complement its 40g range, which is focused on the ‘impulse on-the-go’ mission.
Fulfil bars are already widely available across the forecourt channel with listings in BP, Shell, Euro Garages, MFG, Moto and Welcome Break sites
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