By Tracy West2023-02-02T10:08:00
rotein bar brand Fulfil says taste is paramount to the consumer when choosing healthier snacks and that is why it aims to deliver great taste across all of its products. Its commitment to taste is working, with IRI data showing Fulfil is the number one contributor to growth in protein bars in the forecourt and travel channel, with sales growing +119% year-on-year.
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