Warrior has secured its first travel retail listing in WHSmith travel stores across the UK.
The Warrior range of sports nutrition products will be available in all 185 WHSmith travel stores located in UK airports, hospitals, train stations and motorway services.
The retailer will stock five Warrior Crunch flavours, including its best-selling White Chocolate Crisp and Choc Chip Cookie.
Kieran Fisher, founder of brand owner KBF Enterprises, said: “Securing our first listing in the travel retail space, particularly with such a prestigious British retailer like WHSmith is a huge achievement for us.
“There’s a huge demand for nutritious and affordable snacks which can be enjoyed on the go, particularly while travelling. Warrior Crunch bars are the ultimate in convenience food – there’s no better way to top up on protein and nutrients while on the go.
“This partnership with WHSmith will get our products into the hands of more local and international customers at these high footfall travel locations, which is integral to our growth strategy as we continue to expand our offering globally.”
